Drug Industry Association, 45th Annual Meeting, San Diego, California, June 22, 2009
Session# 116, 10:30am - 12pm (Pacific Standard Time)
This session, chaired by APC co-founder and Purdue Professor Joseph Pekny, discussed the challenges and opportunities for the pharmaceutical industry from advances in the life sciences. The increasing complexity of the pharmaceutical pipeline to support personalized medicine will require next generation techniques for managing associated processes, clinical trials, and a more complex web of projects.